Search engines are performing billions of queries every day regarding consumers looking online for products and services according to their problems or needs. Even SEO is important if you are selling offline as more than 85% people first check online before going into a store. If you have a business website or online shop, SEO can help your business to increase profit.
Compared to the costs of other digital marketing channels like social media, pay per click and email marketing, SEO brings better ROI. While social media is important for your brand image, SEO is backbone of your online marketing.
White Hat SEO also known as Ethical SEO refers to the use of techniques, tactics and strategies that target a human reader opposed to a search engine. Techniques and strategies that are used in white hat SEO include using descriptive keywords, and long tail phrases, keyword analysis, doing research, relevant meta tags, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.
Creating quality content, using descriptive relevant keywords and making site easy to navigate are important because it shows the search engines that your site is unique, relevant and appropriate to display. Researching keywords that are both short and long tail and are relevant to your site is necessary to do as well. It is important to add new relevant content regularly. The more content-rich your site is, the better as it will appear to be more valuable to the search engines, human visitors and webmasters who would most likely link to your site. Furthermore, wrong meta tags, broken links, missing Alt tags, broken image links, keyword density and keyword stuffing can also damage your website rankings.
White hat SEO practices produce effective, long lasting and ethical improvements to your website and are always good business practice. However, running with the crowd has its consequences too, especially if you want your website to stand out from the competition. If you follow white hat SEO practices in the same way everyone else does, you're not doing much to stand out, and you may not achieve the search results you desire and this could undermine your SEO efforts.
Do you know, white hat SEO elements incorporate within your website so it’s a good practice to involve SEO consultant before you start developing your website. This could save you lots of money and time and help you to build white hat SEO based website to stand out from the competition.
Author - Azam Badar, 27th March 2017
Azam Badar is a digital marketing consultant of iClick Digital which is providing Digital, SEO and Content Marketing services to small businesses and startUps in Croydon, London. You can contact him at firstname.lastname@example.org and +44(0)203 745 7115.